perfume fragrance cologne scent


S- OR NO?

POLYESTER resin, neoprene rubber, wax and the smell of ocean spray are not the inspiration for your usual perfume. Then, s-perfume is a most unusual scent, destined to either dramatically change the fragrance industry or become a one-shot anomaly. Either way, the debut sprm1.0 scent is likely to become a collector's item.

The creation of sculptor and surfboard shaper Nobi Shioya, it is inspired by and dedicated to surfers. A unisex scent, each package comes with five 2ml plastic spray bottles, tiny enough to slip into a purse or a pocket. Each bottle is decorated with a blue sperm logo. Packages are $16.50 each, and once 10,000 have been sold, Shioya says his Shaping Room company will retire the scent. Available in some surf shops but primarily on the Web at both www.s-perfume.com or www.shapingroom.com.

M.G. (SV Magazine/ 8.27.00)

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