"Now Smell This" interviews Basenotes founder Grant Osborne

NST: What do you think are the 5 most interesting fragrances for men that have been launched since you started basenotes?

GO: M7 by Yves Saint Laurent & Cuiron by Helmut Lang: Two fragrances that were launched around the same time that seemed to be taking a welcome turn away from the glut of fresh scents we had been getting until that point.

S-Perfume by S-Perfume/Shaping Room: It smelled very weird, but kept me coming back for more. Shaping Room is one of the rare fragrance companies that, like Frederic Malle, actually shout about the perfumers that created the scent.

Anything by Comme des Garcons: One house that you know isn't going to come out with something run-of-the-mill.

Yohji Homme by Yohji Yamamoto: created by the house of Jean Patou. Sadly, it looks like this will fall by the wayside. Since acquiring the Patou brand, Proctor & Gamble has quietly disposed of the Yohji Yamamoto scents.

Read the whole interview.